Retail, Done Differently
Grow with Scheels Media
Reach The right Audience
Connect with shoppers who are passionate about the products they buy.
Build Brand Awareness
Increase your brand's visibility with placements across the SCHEELS shopping experience.
Increase Product Discovery
Help shoppers discover your products while they're actively browsing and ready to buy.
Sponsored Products
Reach shoppers at the moment of intent, the closest step to purchase, on search and category pages.
Sponsored Banners
Build early awareness and discovery across homepage, search, category, and store pages.
OUR CUSTOMERS
SCHEELS customers are passionate, engaged, and ready to discover products that fuel their passions. For over 100 years, we’ve built trusted relationships with shoppers who love the outdoors, sports, fashion, and more. Partner with SCHEELS to connect your brand with the customers who matter most.
HELP INSPIRE EVERY ADVENTURE
Partner with SCHEELS Media Platform to connect with passionate shoppers, grow your brand, and create meaningful customer experiences.
Frequently Asked Questions
1. Submit this form to review your onboarding
2. Connect with the Scheels Media Platform team
3. Receive a proposal outlining recommended placements and investment
4. Launch and measure your campaign
Scheels Ads let brand partners promote their products directly to shoppers on scheels.com. There are two core formats today:
• Sponsored Products — product-level ads that appear in search results and category pages, selected through an automated auction (“Auction as a Service”). Advertisers set a bid, and the system selects and ranks eligible ads automatically.
• Sponsored Banners — display placements on the homepage and store pages, targeted by the keywords and categories the advertiser selects.
Sponsored Products are ads for a specific product, shown in search results and category listings alongside organic results — priced through the auction described above.
Sponsored Brands (banner-style placements) are broader brand or multi-product creative shown on the homepage or store pages, targeted by keyword and category rather than tied to one specific product listing.
Today: search results and category pages (Sponsored Products), plus the homepage and other content pages (Sponsored Banners).
More options coming soon!
For Sponsored Products, eligibility and ranking come from the auction itself — your bid and how well your product matches the shopper's search or category combine to determine whether your ad is selected, with no manual review step in between.
For Sponsored Banners, eligibility is based on the keywords and categories you choose to target when setting up the campaign.
Scheels Ads uses closed-loop attribution — tying your ad exposure directly to actual purchase data, both online and in-store, rather than just clicks or impressions. Sales lift and incrementality testing are also part of the measurement approach, so you can see whether your media spend is truly driving incremental sales.